Apeal — Privacy Policy

This Privacy Policy explains how Apeal LLC (“Apeal,” “we,” “us,” “our”) collects, uses, and shares personal information when you visit our website, contact us, or work with us. If you disagree with this policy, please do not use our services.

1) Information We Collect

A. You Provide

• Contact details (name, email, company, role, phone).
• Project information (requirements, assets, data samples, technical constraints).
• Billing information (company address, tax IDs, payment contact).

B. Automatically Collected

• Device and usage data (IP address, browser, pages viewed, timestamps).
• Cookies and similar technologies (see our Cookie Policy).

C. From Third Parties

• Public sources, referral partners, or tools integrated at your request (e.g., CRMs, analytics, payment processors).

D. Categories for U.S. State Privacy Laws

We may collect the following categories: Identifiers Commercial Information Internet Activity Geolocation (coarse) Professional Information Inferences. We do not intentionally collect sensitive personal information unless necessary for the engagement and agreed with you in advance.

2) How We Use Information

• Provide, maintain, and improve our services and website.
• Scope and deliver projects; manage accounts, billing, and communications.
• Security, fraud prevention, and compliance.
• With your consent, to showcase anonymized or aggregated insights.
• Legal obligations and dispute resolution.

Legal Bases (EU/UK)

• Contract (perform our agreements),
• Legitimate interests (operate, secure, improve services),
• Consent (where required, e.g., marketing cookies),
• Legal obligation (tax, bookkeeping, compliance).

3) How We Share Information

• Vendors/Processors: hosting, analytics, communications, payment, project tools—bound by contracts.
• At your direction: systems you ask us to integrate (e.g., Stripe, HubSpot).
• Legal: to comply with law or protect rights, safety, and security.
• Business transfers: as part of a merger, acquisition, or asset sale with notice where required.

We do not sell personal information. We do not share personal information for cross-context behavioral advertising without your consent. You can manage cookie preferences at any time (see Cookie settings).

4) Data Retention

We keep personal information only as long as needed for the purposes described here or as required by law. Retention periods vary by record type, project, and regulatory requirements.

5) Security

We use administrative, technical, and organizational measures to protect information—account controls, role-based access, encryption in transit, and vendor diligence. No method is 100% secure; residual risk remains.

6) International Transfers

Apeal is U.S.-based. When transferring data from the EEA/UK/Switzerland, we rely on appropriate safeguards such as Standard Contractual Clauses and conduct transfer assessments, as applicable.

7) Your Rights

Depending on your location, you may have rights to access, correct, delete, restrict, port, or object to certain processing, and to withdraw consent. U.S. residents in certain states may also opt out of targeted advertising or the “sale/share” of personal information (we do not engage in such practices without consent).

To exercise rights, contact us at hello@apeal.co. We may need to verify your identity. You may use an authorized agent where permitted.

Appeals & Complaints

If we deny a request, you can appeal by replying to our response. EU/UK residents can also lodge a complaint with a supervisory authority.

8) Children’s Privacy

Our services are not directed to children under 13, and we do not knowingly collect personal information from them. If you believe a child has provided personal information, please contact us.

9) Third-Party Links

We may link to third-party sites or services. Their privacy practices are not governed by this Policy.

10) Changes to This Policy

We may update this Privacy Policy periodically. The “Effective” date shows the latest version. Material changes will be posted here and, where appropriate, notified by email.

11) Contact Us

Apeal LLC (USA)
Email: hello@apeal.co